Dera Johnsen-Tracy is a shareholder and co-founder of Horn & Johnsen SC in Madison, Wisconsin, where her practice focuses on estate planning, probate, and adult guardianship. She's also the attorney co-founder of Practice on Your Terms Workshop — the systems she teaches are the same ones that took her own practice from 40+ hour weeks to a business that runs on roughly 30.

A 2008 graduate of Marquette University Law School, Dera brought 14 years of prior paralegal experience in Texas and Wisconsin into her legal career — a perspective that shapes how she thinks about running a practice, not just practicing law. She went on to spend more than five years as an adjunct professor teaching paralegal studies, and remains an active WealthCounsel member and a frequent speaker at national conferences for organizations including WealthCounsel, ElderCounsel, and AAII.

She is the author of Wills, Trusts, and Probate: An Insider's Guide to Estate Planning in Wisconsin, and is the featured estate-planning resource within the vetted professional network at Morgan's Caring Connection — the nonprofit co-founded by her Practice on Your Terms Workshop co-founder, Janis Strutt — where she supports families raising children with special needs.

Janis Strutt holds an MBA in Internet Marketing from Full Sail University and spent eight years owning and operating a digital marketing agency — the agency that took on Dera Johnsen-Tracy's practice as a client and rebuilt her website, SEO, and Google review strategy into a genuine, repeatable marketing machine. That work is the real-world case study behind the Workshop's marketing curriculum: it's not theory, it's what Janis actually built for the practice Dera runs today.

Janis is also Co-Founder and Executive Director of Morgan's Caring Connection, a 501(c)(3) nonprofit providing special-needs estate and guardianship planning support to Wisconsin families — where Dera serves as the featured estate-planning resource. At the Workshop, Janis teaches the marketing side directly: how she builds a website that converts, the SEO approach she used to grow Dera's visibility, and the exact system for turning client relationships into a steady stream of 5-star Google reviews.